FOCUSED on applying creative research methods and technology to your market research needs. Each study is a collaborative process so the research program mirrors your business strategy. 

We have advanced our qualitative practices by creatively applying technology throughout the process – to present stimulus materials to respondents, for real-time client input during the research, to assist in moderating, and to speed analysis and reporting.

Telephone Depth Interviews and Focus Groups

FocusSession’s Principals have been pioneers in applying teleconferencing to the research process.  In many cases qualitative research via teleconference can effectively replace research that previously would be conducted in person.  Thousands of groups and individual interviews have been successfully conducted. Benefits include:

• Superior respondent targeting with nationwide samples not possible with in-person studies
  
• Compressed timelines and cost savings
  
• Webcast and streaming video show stimuli to participants
  
• Clients have live access to research sessions and web tools to communicate with the moderator
  

Central Location Depth Interviews and Focus Groups

When in-person research is needed, FocusSession conducts individual and group interviews at central location facilities using the same rigor and oversight through both local and headquarters project management. 

Surveys

• Computer assisted telephone interviewing
• Multiple online platforms, using the one with the right fit for your study
• Efficient and quick to market, particularly in conjunction with a qualitative FocusSession study

Global Research

• Qualitative and quantitative market research throughout Europe, Asia, North and South America
• Studies designed and managed by Principals and Senior Directors
• Client monitoring with real-time translation during interviews and focus groups
• Expert local recruiting taking into account local customs and practices
• Reports that integrate the findings from all countries and regions of the study