Textbook Publishing

Studies of products at lifecycle stages

  • Pre-launch market analysis
  • Competitive product analysis
  • New product content development
  • Content revisions
  • Product website development and revision
  • Communication material development
  • Product positioning and message testing

 

Reaching a wide range of education/publishing audiences

  • College instructors, high school, middle school, elementary school teachers
  • Department heads and curriculum supervisors
  • Administrators
  • Sales force representatives

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